We believe everyone has a right to clarity.

We’ve spent decades helping government, healthcare, and business communicate. Now, we’re focused on making information easier to understand for everyone, including the 48% of Canadian adults who read below a high school level.

Founders

GREG GRAY

Greg has spent over 20 years as a copywriter and creative director, helping people understand complex ideas. He has led creative projects in the private sector, healthcare and government, and has deep experience working with teams and leaders at every level to create brands and messages that are clear and compelling.

ELMA FORIC

Elma is a creative director with over a decade of experience leading healthcare campaigns across Canada. Her work covers diverse health topics including chronic illness and mental health, and includes strategic work for pharmaceutical companies, hospitals, and charities. With a focus on clarity, simplicity, and human connection, Elma is a leader in accessible communication for people across the country.